The Antithesis of Internet Marketing: Magical Thinking

One would hope that with even average intelligence, rational human beings would have the discernment to view advertising ‘with a grain of salt’. Has anything in your experience ever indicated that for example, it would be possible for your computer to be like a slot machine that spits out massive amounts of money within 24 hours?

Even when an internet marketing or affiliate program actually has substance and is a legitimate opportunity, they will use terminology that could be deemed ‘hype’ to compel people to take a chance and try it out.

It is amazing to me how many people are only interested in ‘get rich quick’ schemes - by magic, overnight, without any effort. Hello, this does not exist! There is no free lunch! Success in internet marketing requires consistent, aggressive action over time to produce results.

If you are actually seeking online business opportunities seriously, you will read the fine print - the earnings disclaimers, the terms of service, and maybe even do due diligence by investigating the principle or company’s reputation. For a ‘Join Free’ or $10., no obligation situation, you may not bother, and will do your research by trying it first hand.

You will, if logical, then differentiate between reality and hype. You will decide if there is a viable business opportunity or that there is nothing of substance - it’s all hype.

Even when the program’s compensation plan, bonuses, resources, support and training are of actual value, they will scream ’scam’ if they don’t see results almost immediately. When they realize that there is w-o-r-k involved in success, and that in real life things take t-i-m-e to develop, they will pick up their marbles and go home.

Here is the deal: No programs work unless you do! Sometimes even when a program has a good concept and gives good service, they are often times deemed to be a scam. It is not fair that simply because people expected miracles and/or don’t give the program enough time to work before they pass judgment, that they can then go and seek to ruin your reputation.

Is there any way we can protect ourselves? On one side of the coin, the marketer needs to be careful not to over-hype or assume people will understand to ‘read between the lines’. The prospective buyer needs to be beware - not just of hype, but of their own silly, unrealistic expectations. Get real, people!

Patricia Brucoli
e-Money Muze
Internet Marketing Online
http://www.the3rdpartynetwork.com/